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Master/slave to design capsule collection for Invertededge.com

Roderick Ng

8th April 2013 - Master/slave Director, Roderick Ng met up with Debra Langley (CEO of Inverted Edge Pte Ltd) and Geraldine Laborie (Chief Buyer Invertededge.com) on a fine rainy evening. The meeting has been a wonderful exchange of concepts and ideas. After a time of trading industry updates, a swift negotiation took place. Master/slave and Invertededge.com agreed to collaborate together on a capsule collection to be release in September 2013 and sold via Invertededge.com  . The capsule collection will consist of eight different trans-seasonal styles in multiple colour ways for the exciting pureplay fashion enterprise. Pieces from the collection are expected to be priced at USD250. This is a first collaboration for Master/slave with Invertededge.com . This collection will see to it that select Master/slave designs will now be available online across the Asia Pacific market .

An official statement from Debra Langley (CEO of Inverted Edge Pte Ltd):

"We love the Master/slave brand, and we're huge fans of Roderick's design sensibility, and how that translates into beautiful and very wearable pieces whether he's doing bespoke or Ready-to-Wear. And he's always thinking of how something looks on different body types, and how strategic drape can work whether you're skinny or curvy, broad, small or tall. This is the essence of what he'll create for us - flattering, sophisticated pieces that women everywhere in the world can wear easily, style up or down, and always feel and look amazing. "

 

An official statement from Roderick Ng (Director of Master/slave):

"We are really excited and honoured to be collaborating with Invertededge.com , CEO Debra Langley of Inverted Edge Pte Ltd comes with an amazing portfolio of experience in the retail fashion and online world. This collaboration will ensure that beyond all borders, consumers of beautiful fashion can have access to the creativity and quality synonymous with the Master/slave brand. We choose to work with Invertedge.com for its strategic positioning in the online fashion commerce market. The online market has flooded the fashion economy with products based on price differences. This business model is not sustainable. It encourages mass discounting and mass dumping of low quality products. Master/slave believes Invertededge.com will fill the gap for consumers looking for great quality original designs at accessible price points. Limited editions will also ensure consumers now have the option to covet individual pieces reflective of their personalities. We believe in original designs, we believe in fashion commerce online. Based in Singapore, their strategic location will ensure easy freighting across many borders." 

Stay tune for more updates to come.

Left to Right: A fruitful meeting - Debra Langley (CEO of Inverted Edge Pte Ltd), Roderick Ng (Director of Master/slave), Geraldine Laborie (Chief Buyer, Invertededge.com)

Whether you are holidaying in Bali, partying in singapore or working in Munich, you can now shop new fashion frontier at: http://invertededge.com/


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